This page gives detailed background on JUUL, its products, and earlier FDA interventions. 4 5Īltria, which held a 35% share in the company, withdrew its investment in May 2023. 1 2 3Īfter several years of controversy, the US Food and Drug Administration (FDA) banned JUUL e-cigarettes from the US market in 2022. is a San Francisco-based e-cigarette company whose product JUUL has been the focus of considerable media attention and critical commentary, mainly around its popularity among young consumers.
